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MUM

qué hemos hecho

Estrategia creativa y posicionamiento de marca

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RETO

Apropiarnos del día Mundial del Pan para poner en el foco mediático la reivindicación de la profesión del maestro panadero.

concepto

Pan con pan, comida de Tontos o eso dicen. El pan, pese a ser un básico de nuestra gastronomía, es un alimento algo menospreciado, que mejora según el acompañamiento. Pero esto no es del todo cierto, el pan bueno, bueno se come solo. porque ¿Quién puede negarse a morder la punta del pan recién hecho al salir de tu panadería de barrio? bienestar animal.

SOLUCIÓN CREATIVA

Una agrupación de maestros panaderos que busca proteger, no solo su producto, sino una profesión centenaria, pide a la Real Academia Española de la lengua que sustituya el refrán “Pan con pan, comida de tontos” por “Pan con Pan, comida de todos”. Para ello, realizarán una vuelta por diferentes ciudades españolas recogiendo firmas para la RAE y compartiendo la cultura del pan.

RESULTADOS

+ 32% aumento de ventas

+ 200 Apariciones en medios

+ 2.650.000€ repercusión 

+4.300 firmas

Back
Contacto:
contactanos@amtcom.es
Barcelona

Muntaner 425 Principal 2ª
08021
93 832 46 02

Madrid

Paseo de la Castellana 91. 4ª
28046
91 576 47 91

Murcia

Calle Alfonso X el sabio nª12
30008
+34 667 68 61 41

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